First look: Sony + Honda partnership unveils new concept car dubbed 'Afeela'

TrendNation's at the Consumer Electronics Show for the 5th through the 8th, and Sony's shown off their latest concept car dubbed 'Afeela'.

Just like last year at CES 2022, Sony and Honda's partnering up once again for another concept car Sony hopes to bring to the market sometime in 2025. This is a prototype of their first mid-sized sedan.

The front bumper is a narrow display the company calls the media bar

Sony Honda Mobility made an interesting take this year on the average mid-sized sedan by including a narrow screen (we're unsure of the technology it uses) called the media bar. It features info like the cabin temperature, the car's emblem itself which is customizable according to a Sony rep, and at one point they had an advertisement running.

Sony Honda Mobility takes a partnership approach that's what you may expect being from a partnership like this. Honda would manufacture the car in their factories providing the actual hardware itself, and Sony provides the entertainment side of things. Sony also provides the 45 cameras inside and outside the vehicle that they touted.

These cameras are used mostly for safety features, as well as detect the state of the driver on whether they're attentive or not.

Whether or not you would appreciate these such features or not is up to you, but it could help reduce the fatal and non-fatal accidents on the road if these such things become more common place on the roads.

Inside the Sony Honda car you can see it features an advanced infotainment system, just like last year's Sony Honda car we didn't get to cover on TrendNation. It also offers a yoke style steering wheel in a similar style that Tesla does in their Plaid series, before they started offering circular steering wheels.

Sony also touted the aggressive accent lights inside the vehicle and the ability to customize it to whatever color you want, although this isn't anything new as you can do so in a car even like a 2016 Nissan Maxima, for example.

Be sure to stay locked into TrendNation regarding all things Sony and all things CES 2023 as we'll be looking out for the hottest in tech, including the underground tech that deserves to be seen to a wider audience.